Getting the Most Out of Fintech Events: 5 Must-Dos for Marketers

on by Jessica Noland, Director of Marketing

It’s almost that time of year again: fintech conference season! The springtime brings on a slew of events for banking and credit union professionals…which means I, along with all my fellow fintech marketers, are in the throes of planning for a calendar chock-full of industry events.

At this point in the year, chances are good your company already knows which conferences it wants to sponsor and attend. You’re dusting off your booth display, putting down deposits, and refreshing your supply of branded swag.

swag

In the midst of all the hubbub, it’s easy for us marketers to get caught up in the nitty-gritty details—the “who-what-where-when” of an event—without asking ourselves the critical question: WHY? As in, why are we going to this event? And what opportunities (other than a standard booth) can we maximize to support our goals?

Our sales and marketing team goes through this exercise regularly, so we threw together our top tips–here are our 5 Must-Dos for Fintech Conference Season.

 

 

5 Must-Dos for Fintech Conf Season

 


About CBANC:

CBANC is the largest professional network of US commercial banking institutions, the people that work for them and the vendors who serve them. We connect bank and credit union professionals, provide them with software to help them streamline their business, and give them access to screened vendors to help them make purchase decisions.

Our mission is to help especially smaller US financial institutions do more, be more efficient, and compete at a higher level, by leveraging the collective power of our network. Over fifty thousand members strong, CBANC’s membership represents over 8,600 financial institutions and over $22 trillion in assets. CBANC is based in Austin, Texas.

About the Author:

Jessica Noland
Director of Marketing