Getting the Most Out of Fintech Events: 5 Must-Dos for Marketers
It’s almost that time of year again: fintech conference season! The springtime brings on a slew of events for banking and credit union professionals…which means I, along with all my fellow fintech marketers, are in the throes of planning for a calendar chock-full of industry events.
At this point in the year, chances are good your company already knows which conferences it wants to sponsor and attend. You’re dusting off your booth display, putting down deposits, and refreshing your supply of branded swag.
In the midst of all the hubbub, it’s easy for us marketers to get caught up in the nitty-gritty details—the “who-what-where-when” of an event—without asking ourselves the critical question: WHY? As in, why are we going to this event? And what opportunities (other than a standard booth) can we maximize to support our goals?
Our sales and marketing team goes through this exercise regularly, so we threw together our top tips–here are our 5 Must-Dos for Fintech Conference Season.