Getting the Most Out of Fintech Events: 5 Must-Dos for Marketers

on by Jessica Noland, Director of Marketing

It’s almost that time of year again: fintech conference season! The springtime brings on a slew of events for banking and credit union professionals…which means I, along with all my fellow fintech marketers, are in the throes of planning for a calendar chock-full of industry events.

At this point in the year, chances are good your company already knows which conferences it wants to sponsor and attend. You’re dusting off your booth display, putting down deposits, and refreshing your supply of branded swag.

swag

In the midst of all the hubbub, it’s easy for us marketers to get caught up in the nitty-gritty details—the “who-what-where-when” of an event—without asking ourselves the critical question: WHY? As in, why are we going to this event? And what opportunities (other than a standard booth) can we maximize to support our goals?

Our sales and marketing team goes through this exercise regularly, so we threw together our top tips–here are our 5 Must-Dos for Fintech Conference Season.

 

 

5 Must-Dos for Fintech Conf Season

 


About CBANC:

We are the professional network for the banking industry, powering the largest online community of banks and credit unions in the world. Every business day, CBANC helps thousands of verified financial professionals and their institutions make more intelligent vendor decisions, navigate compliance challenges, and answer questions.

Our software leverages the network effects inherent in our community, enabling our members and the vendors that serve them to work together to solve problems. The results are more efficient operations, the ability to better serve customers, and an improved competitive position for our members and the US banking system.

About the Author:

Jessica Noland
Director of Marketing