Getting the Most Out of Fintech Events: 5 Must-Dos for Marketers

on by Jessica Noland, Director of Marketing

It’s almost that time of year again: fintech conference season! The springtime brings on a slew of events for banking and credit union professionals…which means I, along with all my fellow fintech marketers, are in the throes of planning for a calendar chock-full of industry events.

At this point in the year, chances are good your company already knows which conferences it wants to sponsor and attend. You’re dusting off your booth display, putting down deposits, and refreshing your supply of branded swag.


In the midst of all the hubbub, it’s easy for us marketers to get caught up in the nitty-gritty details—the “who-what-where-when” of an event—without asking ourselves the critical question: WHY? As in, why are we going to this event? And what opportunities (other than a standard booth) can we maximize to support our goals?

Our sales and marketing team goes through this exercise regularly, so we threw together our top tips–here are our 5 Must-Dos for Fintech Conference Season.



5 Must-Dos for Fintech Conf Season


About CBANC:

CBANC empowers its members to lead the evolution of community banking. CBANC connects bankers, provides them software to help streamline their business, and gives them access to screened vendors to help them make purchase decisions.

Fifty-five thousand strong, CBANC’s membership represents over 8,500 financial institutions with over $22 trillion in assets. CBANC is based in Austin, Texas.

About the Author:

Jessica Noland
Director of Marketing