The Emerging Consumer and How to Bank Them

October 22 2019 18:00 - 19:00 UTC

Solving the puzzle of consumer behavior begins by understanding the influences that continue to shape that behavior: economic, demographic, psycho-social, technological. These influences are not static – so neither is consumer behavior. They evolve at varying rates at varying times…but their collective impact is undeniable.

This presentation talks about each and explores how bankers can use that knowledge to acquire and retain those consumers. The latest research and industry best practices will be shared, and participants will learn 4 ways to bank the emerging consumer and align products, services and channel strategies with evolving expectations.

  • Marketing
  • Customers
    • Advertising/Marketing
    • Retail Banking
RESOURCES
  • The Emerging Consumer - CBANC.pdf
    Attendees Only
SPEAKERS
VIDEO REPLAYS

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