TOPIC: Bankers Healthcare Group

5 Things Banks Should Know about Email Marketing

According to a 2017 Econsultancy report (from thefinancialbrand.com, "10 Essential Email Marketing Insights for Banks & Credit Unions"), marketers rate email as a tactic that has one of the highest returns on investment. This can be true when email marketing is done right. But when done wrong, the consequences can be bad (and even ugly!).

LISTEN: To learn how businesses can successfully leverage email marketing, listen to this podcast from Bankers Healthcare Group listed at the bottom.

DOWNLOAD: We’ve also summarized the five biggest takeaways from the episode in the attached doc.

    Is This Partnership a Right Fit? More than 50 Banks Found Out Firsthand.

    In January, 56 community banks from 20 states joined Bankers Healthcare Group for a behind-the-curtain experience at our Informational Regional Seminar in Nashville, Tenn.

    Our 75 attendees heard from BHG’s Founder/Chairman/CEO Al Crawford and c-suite leadership team in finance, credit, underwriting, compliance, marketing, sales, and analytics. This was a great opportunity for them to learn about our business model, commercial medical loan program and financial strength, and uncover new revenue opportunities for their banks.

    We had a great mix of prospective customers and current customers from some of BHG’s 940 bank partners, which gave everyone a chance to network and learn. Prospective customers love to hear about the experiences of current customers, while current customers appreciate the business and product updates, as well as the opportunity to connect with key BHG contacts.

    Our seminars are a great way to get to know BHG—and we hold them throughout the year, across the country. If you’d like to attend an upcoming seminar, please email bhgbanks@bhg-inc.com or call 877-731-6562 to get the details!

    About BHG: Bankers Healthcare Group (BHG) is the leading provider of financial solutions for licensed healthcare professionals. The company originates, underwrites and funds medical and professional loans before selling them to local banks nationwide.

    To date, BHG has underwritten nearly $15 billion in commercial loan requests with an average size of $100,000, providing a network of more than 940 U.S. community banks a source for premium loans, portfolio diversification, and competitive yields without overhead costs traditionally associated with this quality borrower. Banks purchase BHG loans through a secure, online system that allows for daily sale and delivery of loans. This has been a highly effective channel for a bank to quickly approve and purchase loans according to their underwriting standards. BHG’s 2018 sales distribution has averaged $4 million per day and new loans are posted daily.

    Pinnacle Financial Partners, Inc., and its subsidiary Pinnacle Bank hold a 49% total interest in BHG.

      Educational Seminar in Nashville, 2019

      See why more than 925 of your peers have purchased loans from Bankers Healthcare Group, at the upcoming Nashville Info Seminar.

      • Engaging seminar - Hear from the Founder/CEO and the c-suite leadership team in finance, credit, regulatory, marketing, sales and analytics.
      • Understand the 5 convenient, hassle-free methods to purchase loans.
      • Discover additional revenue opportunities for your bank:
        • Consumer loans to licensed medical and other professionals
        • Patient lending – connecting community banks to hospitals and surgery centers
      • Network with key BHG personnel and other community banks from around the US.

      Email us at bhgbanks@bhg-inc.com or call 866-461-5069 to find out the details!

      "The BHG Info Seminar was an excellent experience. We are new to BHG, having just purchased our first loan last month. It’s was a valuable experience to have the company’s staff answer your questions and talk to other banks who have experience with BHG. I was able to learn how they manage their portfolio and loan terms. The event was first-class, all the way. I came away very impressed with BHG." – Minnesota Bank President

      About BHG: Bankers Healthcare Group (BHG) is a well-established, direct lender that has a commercial loan program specifically tailored to the business needs of licensed healthcare and other professionals. BHG has provided over $4 billion of these originated, underwritten and funded loans to 925+ community banks throughout the US since 2001.

        2017 Credit Union Call Center & Benchmarking Survey

        The results are in from this year’s 2017 Credit Union Contact Center Benchmarking Survey conducted by Strategic Contact. Register to learn how your institution stacks up and what key trends will impact your strategy for the year ahead. Registrants will also receive a link to download the results of the survey following the webinar.

        Join Lori Bocklund, President of Strategic Contact, and Al Rosenbaum, EVP of Customer Success at SilverCloud Inc., as they discuss the impact of and insights behind this year’s results. Gain a better understanding of the current industry landscape, while learning how to improve your member service and respond to growing competition. In this webinar, we’ll focus on:

        • The tensions, drivers, and disconnects behind a strategy focused on member experience
        • The challenges of relying on training, coaching, and development to address issues of high call volume and attrition
        • Call center staffing issues, metrics, and technology usage trends and gaps
        • Current approaches to reducing workload and improving agent performance
        • & much more

        Register today to secure a spot!