TOPIC: Advertising/Marketing

Scholarship Advertisement

VP at a bank ($569MUSA)
The bank has started a Internship Scholarship. Paid internship; renewable scholarships with 2 awarded each year. In the ad, they want to say one scholarship will be given to a minority student. I don't know if having that in the ad is warranted? However, if we didn't add that language, that may affect applications and in the interest of full disclosure, this may be necessary. Thoughts?

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