TOPIC: Community Bank

Opportunities for Improvement

VP at a bank ($4BUSA)

Looking at growing revenue, enhancing customer experience, reducing expenses, and improving efficiency, I was wondering if anyone had any materials or good ideas on the following:

* Growing revenue: What are ways bank could bring in more customers? 
* Enhance the customer experience: How can we make things better so that customers stay with us and refer us to their friends and family? 
* Reduce expenses: Where are we not being efficient? What could bank do to save money or lower costs? 
* Improve efficiency: Are there processes that don't make sense or are inefficient? What are ideas to fix them, or create new processes that improve execution?

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      My takeaway from the California Mortgage Bankers Association's inaugural Mortgage Innovators Conference

      Attending the Mortgage Innovators Conference in San Diego this past week was a very interesting and an eye-opening experience. The conference, sponsored by the California Bankers Association, specifically gave insight on the latest efforts of leading Fintech companies in the mortgage industry to improve the process of making mortgage loans to their consumers. Expert speakers from these companies covered topics from using new software platforms to enhancements in technology that will move the industry into digital mortgages. The overall goal was how to streamline the business processes to reduce cost, increase efficiency, and create a better consumer experience. 

      One particular hot topic that was highlighted was the increased use and dependency of social media in communicating with their customers and to market the different lending programs to potential borrowers. The emphasis on cell phone friendly applications was key to implementing consumer engagement strategies, account maintenance, service innovations, and new platform designs. 

      The incorporation of HousingWire to gather leading companies to attend and exhibit at the conference was very valuable since they analyze the most innovative technology companies in the U.S. housing economy. Several companies such as SimpleNexus, Blend, and BeSmartee were among the FinTech companies breaking new ground on making strides to move the processing of loans to a new era. 

      Bringing together industry leaders, technology decision-makers, and vendors to explore, learn, exchange best-in-class ideas, technology, solutions, and solve real problems was a perfect opportunity for lenders across the country to network with attendees to discuss challenges and opportunities ahead.  

      What news or emerging tech from this conference are you most interested in?