TOPIC: Budgeting

Rebranding Action Plan

Manager at a bank ($349MUSA)
Anyone gone thru a rebranding and have an action plan or checklist they'd be willing to share? We are contemplating a rebrand and I am working on a potential budget -- want to make sure I'm not missing something big!
  • AVP at a bank ($193MUSA)
    I do not have a checklist but I can tell you that we rebranded first and then legally changed our name about 3 years later and there is still something that pops up everyday that has our old name on it.

    Marketing materials, signs, letterhead, debit cards, privacy notice, website, envelopes, coupon books for loan payments, AP checks, Interest or check checks, all negotiable checks are the most relevant in my mind for the first pieces we did.